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Chrysler to Showcase Four Mopar Image Vehicles at 2009 SEMA


 
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PostPosted: Thu Oct 15, 2009 9:43 am    Post subject: Chrysler to Showcase Four Mopar Image Vehicles at 2009 SEMA Reply with quote

Auburn Hills, Mich., Oct 15, 2009 - A 556-horsepower Dodge Challenger, a Jeep® Wrangler that transforms into a mobile campsite, a luxury Dodge Ram 1500 and a go-anywhere, do-anything extreme Jeep Wrangler with 40-inch tires. It must be SEMA season.

Four Mopar-customized vehicles will steal the show next month at the Specialty Equipment Market Association (SEMA) show in Las Vegas. Mopar's in-house team of creative customizers developed a slew of high-performance image vehicles that feature the brand's innovative performance parts and accessories.

"Our Mopar vehicles demonstrate this company's passion and enthusiasm for the automotive aftermarket," said Pietro Gorlier, President and Chief Executive Officer - Mopar Service, Parts and Customer Care, Chrysler Group LLC. "We will gauge reaction to these vehicles and explore new directions as we develop Mopar performance parts and accessories for our vehicles."

"The aftermarket is not an after-thought in our design studio," said Ralph Gilles, President and CEO--Dodge Car Brand and Senior Vice President--Product Design, Chrysler Group LLC. "Our vehicles are designed and built by the same passionate automotive enthusiasts within our company who are designing and engineering new Mopar parts and accessories for vehicles in our product pipeline."

Led by Mark Allen, Head of Jeep Design, Chrysler Group LLC, the Mopar design team developed four head-turning vehicles for next month's SEMA show.

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