Chrysler and Jeep’s new East Rand Lifestyle
Centre opens its doors
Boksburg, Johannesburg (April 19, 2005)
Following on the success of the company’s first product specific
campus in Umhlanga, the Chrysler, Jeep and Dodge division of
DaimlerChrysler South Africa is eagerly awaiting the next jewel in its
retail crown – the Chrysler and Jeep East Rand Lifestyle Centre in
Operating from new
premises in Boksburg, the East
Rand Lifestyle Centre is the first of several national brand centres
which form part of DaimlerChrysler’s new Dealer Network Strategy.
Developed in conjunction
with the Cargo Group, the
new dealership is expected to significantly grow Chrysler and Jeep’s
share of the East Rand market.
“It’s with great
excitement that we take Chrysler
and Jeep, and Dodge from 2006, to the next level of dealer retail
operations in the eastern suburbs of Johannesburg,” says Phillip
Michaux, managing director of the Cargo Group. “Our new East Rand
Lifestyle Centre will showcase the full range of Chrysler and Jeep
products, and will include draw-cards such as a coffee shop and a
retail merchandise store to complement the 700m2 of showroom space,
350m2 parts division and 16 dedicated service bays.
“A pre-owned facility will
also display up to 28
nearly-new Chrysler and Jeep models at any one time,” Michaux continues.
Brand Centre Leader, Ntoko
Molubi believes the new
facility will have a direct impact on customer service levels. “This
new facility will allow the Cargo Group to consolidate and grow its
already successful retail operation in eastern Johannesburg, as well as
focus on further improving the levels of service offered to our
customers in all aspects of our business,” he says. “We extend an open
invitation to all our current and potential Chrysler and Jeep customers
to visit the new Lifestyle Centre when we open for business on April 25.
The Chrysler and Jeep East
Rand Lifestyle Centre
can be contacted on (011) 255 6000 or 0860 00 JEEP (5337). Electronic
enquiries can be emailed to email@example.com
The new premises are on the corner of Rietfontein and Northrand Roads