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Mopar® Will Blaze a Brand New 'Trail' at the 2007 SEMA Show

Center Line, Mich., Oct 30, 2007 - Mopar®, Chrysler LLC's original equipment parts manufacturer, embarks on a new frontier with its new 'Trail' product segment initiative. Mopar will offer authentic performance parts to Jeep® and Dodge enthusiasts who want to go anywhere and do anything. For years, Mopar set the standard in the 'Muscle,' 'Street' and 'Speed' scenes. The next logical step was to add 'Trail' to the Mopar portfolio and go off-road.

To be authentic in this market segment means having the right combination of durable and reliable high-performance parts. For development and testing, Mopar will dive into off-road competition with a new Mopar-sponsored team set to debut at the SCORE International Baja 1000 on Nov. 10.

Mopar introduces Jeep Performance Parts for new 'Trail' product segment initiative

Off-road enthusiasts will be able to rely on genuine Jeep parts and accessories from Mopar when performance and the off-road experience matter. Modified beyond factory specifications, the initial line up of Jeep Performance Parts will include:


A new team to play key role in new Mopar 'Trail' initiative

Two new key Mopar team members, Steve Houtman, Jeep Performance/Dodge - Off-Road Powertrain Manager, and Keith Montone, Jeep Performance/Dodge - Off-Road Suspension/Steering Manager, will work to expand Mopar's line up of "Trail" performance parts.

Houtman will develop a full line of products for Jeep and Dodge truck off-road enthusiasts. His previous role was as development engineer for Jeep Vehicle Development. Houtman was responsible for drivetrain, chassis and off-road performance on the Jeep Grand Cherokee and Jeep Commander models. A Jeep and Dodge truck owner himself, Houtman attends Camp Jeep® and Easter Jeep Safari [Moab, Utah] events as part of the informal "Jeep Lunatic Fringe" group.

Montone will also focus on creating a line of products tailored to the off-road market for both past and current vehicles. Another recruit from Jeep Vehicle Development, Montone concentrated on powertrain matters. His area of focus included working to ensure that the 2007 Jeep Wrangler met customer needs for off-road and performance. Montone is no stranger to the "Trail" - he served as engineering team leader for the 2007 Jeep Rubicon® press event in Africa which covered 1,600 miles in four weeks across South Africa, Botswana and Zambia.

Mopar returns to off-road competition with Collins Motorsports team
Mopar will look to extend its motorsports dominance from the circle track and drag strip to the off-road course with a return to off-road competition. Collins Motorsports will field a Mopar-sponsored Dodge Ram Off-Road Trophy Truck in the SCORE International Off-Road Racing Series.

Brian Collins, Larry Ragland and Chuck Hovey will share driving duties on the off-road truck. The trio will add to Mopar's off-road heritage that includes legendary names and champions such as Rod Hall and Walker Evans, who competed under the Mopar and Dodge banners in the 1980s.

The Mopar Dodge Ram Off-Road Trophy Truck takes to the desert and rigors of off-road racing in the upcoming 40th annual Tecate Score Baja 1000 that is scheduled for Nov. 10 - 16, 2007.

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