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Mopar® and Superlift Suspension Systems Unveil the Jeep Wrangler 'Warrior' Project Vehicle for the 'Help a Hero, Win a Jeep' Sweepstakes at the 2007 SEMA Show

Jeep Wrangler Warrior project vehicle by Mopar and Superlift at 2007 SEMA ShowCenter Line, Mich., Oct 30, 2007 - Mopar® announced that it has joined with West Monroe, La.-based Superlift Suspension Systems to unveil the Jeep® Wrangler 'Warrior' Fundraiser Project Vehicle at the 2007 Specialty Equipment Market Association (SEMA) Show. The annual showcase of technology, trends and products representing the $36.7 billion automotive parts and accessories industry, the SEMA show will be held Oct. 30 - Nov. 2 at the Las Vegas Convention Center.

A $25 tax-deductible donation provides a chance to win the Wrangler 'Warrior.' Total sweepstakes ticket proceeds will benefit the Wounded Warrior Project (WWP), a non-profit organization that assists severely injured veterans from the Iraq and Afghanistan conflicts. The sweepstakes is expected to raise between $500,000 and $1 million for WWP.

Chrysler LLC provided the Wrangler to Superlift as a project vehicle for Camp Jeep®. Superlift in turn donated the vehicle to the 'Help a Hero, Win a Jeep' Sweepstakes project build. After being displayed in the Mopar booth (#42427) located in the lower South Hall, Superlift will tour the Wrangler 'Warrior' at more than 20 national events throughout 2008.

Bret Lovett, owner of Superlift Suspension Systems, said, "WWP is a great cause to contribute to. It raises awareness and enlists aid for the needs of our injured service men and women."

Mopar, Chrysler LLC's original equipment parts manufacturer, supplied a 6.1-liter HEMI® crate motor and the Wrangler's upgraded transmission to the fundraiser project vehicle. Mopar also provided off-road bumpers, a Warn 9500XP winch, tow bar mounting tabs, tow hooks, skid plates, chrome grille, exterior mirrors, taillamp guards, rock rails, a navigation unit and more.

Jon Clark, Mopar Performance Parts Manager - Chrysler LLC, added, "Mopar is privileged to be a part of the Jeep Wrangler 'Warrior' fundraiser project. We support the work of Superlift that will benefit such a worthwhile cause as the Wounded Warrior Project."

Other contributors to the Wrangler 'Warrior' project vehicle include: Burnsville Off-Road, Hotwire Auto, Street & Performance, Dynatrac, Detroit Locker, Advance Adapters, Tom Woods, Rockrunner Suspension System, Interco, Walker Evans Racing, Joey Hutson Artistry, DuPont, American Expedition Vehicles, Bushwhacker, Katzkin, Hi-Lift and Powertank.

The finished Wrangler 'Warrior' will be worth approximately $80,000. The sweepstakes winner will be drawn on in November 2008. A donation is not required to enter.

Official rules and sweepstakes tickets are available at, and will also be available at each 2008 national tour event. More information on WWP is available at

About SEMA

The Specialty Equipment Market Association (SEMA) Show, the annual showcase of technology, trends and products for the $36.7 billion automotive parts and accessories industry, will be held Oct. 30 - Nov. 2, 2007 at the Las Vegas Convention Center. The premier automotive specialty products trade event in the world, SEMA draws the industry's brightest minds and hottest products to the Las Vegas Convention Center and attracts more than 100,000 industry leaders from over 100 countries in the automotive, truck and SUV markets. Open to domestic and international industry professionals and media, the 2007 SEMA Show will feature more than 2,000 exhibitors. More than 100,000 are expected to attend this year. SEMA was founded in 1963. The industry provides appearance, performance, comfort, convenience and technology products for passenger and recreational vehicles.

70 Years of Mopar

When Chrysler bought Dodge in 1928, the need for a dedicated parts manufacturer, supplier and distribution system to support the growing enterprise led to the formation of the Chrysler Motor Parts Corporation (CMPC) in 1929.

Originally used in the 1920s, Mopar (a simple contraction of the words MOtor and PARts) was trademarked for a line of antifreeze products in 1937. It was also widely used as a moniker for the CMPC. The Mopar brand made its mark in the 1960s - the muscle car era. The Chrysler Corporation built race-ready Dodge and Plymouth "package cars" equipped with special high-performance parts. Mopar carried a line of "Special Parts" for super stock drag racers and developed its racing parts division called Mopar Performance Parts to enhance speed and handling for both road and racing use.

Today, Chrysler's Global Service and Parts division is responsible for the manufacturing and distribution of nearly 250,000 authentic Mopar replacement parts, components and accessories for Chrysler, Jeep and Dodge vehicles sold around the world. To assure quality, reliability and durability, all Mopar parts and accessories are designed in strict adherence to Chrysler engineering standards.

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