Center Line, Mich., Oct 30, 2007
- Mopar® announced
that it has joined with West Monroe, La.-based Superlift Suspension
Systems to unveil the Jeep® Wrangler 'Warrior' Fundraiser Project
Vehicle at the 2007 Specialty Equipment Market Association (SEMA) Show.
The annual showcase of technology, trends and products representing the
$36.7 billion automotive parts and accessories industry, the SEMA show
will be held Oct. 30 - Nov. 2 at the Las Vegas Convention Center.
A $25 tax-deductible donation provides a chance to win the Wrangler
'Warrior.' Total sweepstakes ticket proceeds will benefit the Wounded
Warrior Project (WWP), a non-profit organization that assists severely
injured veterans from the Iraq and Afghanistan conflicts. The
sweepstakes is expected to raise between $500,000 and $1 million for
Chrysler LLC provided the Wrangler to Superlift as a project vehicle
for Camp Jeep®. Superlift in turn donated the vehicle to the 'Help
Hero, Win a Jeep' Sweepstakes project build. After being displayed in
the Mopar booth (#42427) located in the lower South Hall, Superlift
will tour the Wrangler 'Warrior' at more than 20 national events
Bret Lovett, owner of Superlift Suspension Systems, said, "WWP is a
great cause to contribute to. It raises awareness and enlists aid for
the needs of our injured service men and women."
Mopar, Chrysler LLC's original equipment parts manufacturer, supplied a
6.1-liter HEMI® crate motor and the Wrangler's upgraded
the fundraiser project vehicle. Mopar also provided off-road bumpers, a
Warn 9500XP winch, tow bar mounting tabs, tow hooks, skid plates,
chrome grille, exterior mirrors, taillamp guards, rock rails, a
navigation unit and more.
Jon Clark, Mopar Performance Parts Manager - Chrysler LLC, added,
"Mopar is privileged to be a part of the Jeep Wrangler 'Warrior'
fundraiser project. We support the work of Superlift that will benefit
such a worthwhile cause as the Wounded Warrior Project."
Other contributors to the Wrangler 'Warrior' project vehicle include:
Burnsville Off-Road, Hotwire Auto, Street & Performance, Dynatrac,
Detroit Locker, Advance Adapters, Tom Woods, Rockrunner Suspension
System, Interco, Walker Evans Racing, Joey Hutson Artistry, DuPont,
American Expedition Vehicles, Bushwhacker, Katzkin, Hi-Lift and
The finished Wrangler 'Warrior' will be worth approximately $80,000.
The sweepstakes winner will be drawn on in November 2008. A donation is
not required to enter.
Official rules and sweepstakes tickets are available at www.warriorjeep.org
and will also be available at each 2008 national tour event. More
information on WWP is available at www.woundedwarriorproject.org
The Specialty Equipment Market Association (SEMA) Show, the annual
showcase of technology, trends and products for the $36.7 billion
automotive parts and accessories industry, will be held Oct. 30 - Nov.
2, 2007 at the Las Vegas Convention Center. The premier automotive
specialty products trade event in the world, SEMA draws the industry's
brightest minds and hottest products to the Las Vegas Convention Center
and attracts more than 100,000 industry leaders from over 100 countries
in the automotive, truck and SUV markets. Open to domestic and
international industry professionals and media, the 2007 SEMA Show will
feature more than 2,000 exhibitors. More than 100,000 are expected to
attend this year. SEMA was founded in 1963. The industry provides
appearance, performance, comfort, convenience and technology products
for passenger and recreational vehicles.
70 Years of Mopar
When Chrysler bought Dodge in 1928, the need for a dedicated parts
manufacturer, supplier and distribution system to support the growing
enterprise led to the formation of the Chrysler Motor Parts Corporation
(CMPC) in 1929.
Originally used in the 1920s, Mopar (a simple contraction of the words
MOtor and PARts) was trademarked for a line of antifreeze products in
1937. It was also widely used as a moniker for the CMPC. The Mopar
brand made its mark in the 1960s - the muscle car era. The Chrysler
Corporation built race-ready Dodge and Plymouth "package cars" equipped
with special high-performance parts. Mopar carried a line of "Special
Parts" for super stock drag racers and developed its racing parts
division called Mopar Performance Parts to enhance speed and handling
for both road and racing use.
Today, Chrysler's Global Service and Parts division is responsible for
the manufacturing and distribution of nearly 250,000 authentic Mopar
replacement parts, components and accessories for Chrysler, Jeep and
Dodge vehicles sold around the world. To assure quality, reliability
and durability, all Mopar parts and accessories are designed in strict
adherence to Chrysler engineering standards.