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MILWAUKEE
(June 6, 2007) - Miller
Lite, with the help of auto-customization guru and MTV's Pimp My Ride
host "Mad Mike" Martin, this summer is giving away more than 125 Jeep
vehicles, including four that will be custom-designed by consumers via
an interactive Miller Lite microsite.
Legal-drinking-age
consumers can
visit MillerLite.com
and in a few easy steps customize a "virtual" Jeep, which Mad Mike will
sketch for them while providing witty and lively banter. Consumers can
then submit their final custom ride for entry into a sweepstakes to win
one of the four custom-designed 2007 Jeep Wrangler Saharas.
"Summer
is all about fun, and we
think partnering the always-entertaining 'Mad Mike' Martin with Jeep
will be exciting for Miller Lite drinkers," said Rob Olejniczak,
Miller's promotions director. "We believe it is the perfect
combination: Giving consumers of Miller Lite, the ultimate light beer,
the opportunity to win a Jeep, the ultimate summer sport-utility
vehicle."
In
addition to registering for the
grand-prize giveaway, consumers can email their custom Jeep design to
friends. They also can give Mad Mike a friend's phone number, and he
will then leave a voicemail and text message inviting them to
participate in the promotion. Once the contest is complete,
behind-the-scenes webisodes will keep consumers engaged. Content will
include the customization of the four Jeeps, interspersed with
exclusive footage and appearances by Mad Mike.
In
addition to the four Jeeps given
away with Mad Mike's help, Miller Lite will give away 125 other Jeep
Wrangler Saharas this summer through various consumer promotions. For
more information, log onto www.millerlite.com or stop by the
Miller Lite display at your nearest grocery store or liquor store.
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