Chrysler LLC Teams with eBay Motors to Market Pre-Owned Chrysler,
Jeep and Dodge Vehicles
Auburn Hills, Mich.,
Jun 12, 2008 - Chrysler LLC today announced a
partnership with eBay to list their U.S.
Chrysler, Jeep and Dodge Certified Pre-Owned (CPO) inventory on the new
eBay Motors' Certified Pre-Owned Showroom. The eBay Motors' CPO
Showroom is a new online hub, designed to house a franchised dealer's
certified used-vehicle inventory. It will now provide its 12 million*
monthly unique visitors with a selection of over 15,000 late-model,
low-mileage, fully inspected and reconditioned used Chrysler, Jeep and
Dodge vehicles complete with factory-backed warranties, a free CARFAX
vehicle history report, road-side assistance, rental car allowances and
more.
The Chrysler LLC
Certified Pre-Owned Program, marketed as Brand
Spankin' Used,
is the industry's only factory-certified pre-owned
program to have set new sales records every year since its inception in
2002. In 2007, Chrysler LLC reported the sale of over 122,000 CPO
units** through their franchised dealerships across the country, an
increase of 5 percent over 2006. May 2008 sales are up 13 percent, with
overall 2008 year to date sales up 8 percent. Over the years,
Chrysler's CPO brand has and will continue to partner with third-party
search engines such as Cars.com and AutoTrader.com in an effort to help
their dealers promote the sale of Certified Pre-Owned units.
"In today's
economy, consumers are more Internet savvy and shop for
quality products online," said Lisa Way, Chrysler Senior Manager,
Certified Pre-Owned Vehicles. "We feel that this new partnership with
eBay Motors will help our CPO dealers expose the company's quality used
cars and trucks to millions of eBay Motors users."
The new eBay
Motors CPO Showroom will enable consumers to view
certified pre-owned inventory from Chrysler, Jeep and Dodge dealers
within their local area via a classified listings format. A
participating dealers' CPO inventory automatically uploads utilizing
OEM-customized templates and dealers interact with customers via
existing customer relationship management (CRM) systems. Consumers, in
turn, can communicate with dealers directly and through the eBay Motors
platform.
The CPO Showroom
is accessible from the eBay Motors homepage as well as
at http://pages.motors.ebay.com/buy/cpo.
Chrysler LLC also has its own Certified Pre-Owned Web site at www.brandspankinused.com.
About Chrysler LLC
and its "Brand Spankin' Used" Certified
Pre-Owned Program
Marketed as "Brand
Spankin' Used®," Chrysler Certified Pre-Owned
Vehicles are sold only through Chrysler, Jeep and Dodge dealerships
that have had a comprehensive validation of the dealership's
facilities, operational processes, salesperson and technician training
accreditation before they are authorized to sell Chrysler Certified
Pre-Owned Vehicles.
For a vehicle to
be certified under Chrysler's used-vehicle program, it
must be a 2003 through 2008 model pre-owned vehicle with less than
65,000 miles and pass a stringent 125-point mechanical, safety and
condition standard inspection. Chrysler CPO vehicles are backed by an
eight-year/80,000-mile powertrain limited warranty, 24-hour, 365-day
full roadside assistance with a $35 per day rental car allowance and a
three-month or 3,000-mile Maximum Care warranty that is additive to any
remaining 3 year / 36,000 mile comprehensive new vehicle warranty.
* According to
Nielsen//NetRatings (March ‘08)
**Autodata Corp., U.S. Certified Pre-Owned Vehicle Retail Sales - 2007
