Ardèche, France, Jun 30, 2007 - Euro Camp Jeep®, Europe’s largest single-brand 4x4 customer event, will once again celebrate a record attendance this year, as more than 1,500 customers and 650 Jeep vehicles gather in southern France for the ultimate celebration of all things Jeep.
To accommodate the growing number of participants at this seventh annual Euro Camp Jeep, the event will, for the first time, consist of back-to-back programs – half of the participants will take part from June 30 to July 3 and the other half from July 4 to 7. The event location is in one of Europe’s most picturesque regions in France, known for its limestone caves and the Ardèche River, which is a popular destination for watersports enthusiasts.
Jeep aficionados, their families and friends will flock to Euro Camp Jeep to explore a full range of activities, including off-road driving trails, fun vehicle-related challenges, navigation and orienteering trials and invigorating regional drives through scenic countryside. Non-driving activities will include canoeing, quad biking, a Jeep clothing and merchandise shop, daily video shows, themed dinner parties and live evening concerts.
“The growing popularity of Euro Camp Jeep is not only a result of our impressive sales increase, but more a testimony to owners’ passion for the Jeep brand and all it represents,” said Thomas Hausch, Vice President – International Sales, Chrysler Group. “Guests will be traveling from as far as Canada, Sweden, Ukraine and China, and from a record 28 different countries. Each year the reputation of the event grows, and more customers spread the word that Euro Camp Jeep is not to be missed.”
Participants will also be given a privileged look at the new Jeep Grand Cherokee
, making its first appearance in Europe with a refreshed interior and exterior. The latest Grand Cherokee features an improved 4.7-liter V-8 engine
that delivers improved fuel economy, as well as increased horsepower and torque compared with the engine it replaces. The Grand Cherokee also offers a host of innovative premium amenities, such as the MyGIG™ Multimedia Infotainment System, an advanced and flexible Hill Descent Control system providing more control in severe off-road hill descent, a new Hill Start Assist system that holds the vehicle automatically on steep hills for a smooth and controlled drive-away from stop signs and traffic signals, and Trailer Sway Control to minimize trailer sway during towing.
The Jeep Trailhawk Concept
also makes its European debut at Euro Camp Jeep. This concept vehicle had its global premiere at the 2007 North American International Auto Show in January in Detroit. Trailhawk merges the spectrum of the Jeep brand by combining the core off-road features of the new Jeep Wrangler Unlimited
with the refined sophistication of an all-new on-road, open-air concept vehicle, providing a unique and fresh expression for Jeep.
Adding to the excitement will be two Jeep Wrangler Unlimited vehicles that set a new world record
by climbing 6,646 meters (21,804 feet) to the rim of the world’s highest volcano, Ojos del Salado in Chile. The achievement was certified by Guinness World Records™. The pair of standard equipment Jeep Wrangler Unlimited Rubicon models maneuvered over glaciers, rock cliffs and volcanic sand, battling through thin air, hurricane-strength winds and extreme temperatures to break the altitude record for a four-wheeled vehicle.
As part of the courses at Euro Camp Jeep, off-road driving experts will offer advanced 4x4 techniques and coaching that comply with the “Tread Lightly!” philosophy of responsible off-road driving and protection of the environment. Participants can also learn much more about their vehicles by talking directly with attending Jeep engineers. A “Jeep Kids” activity area will offer adventures for younger family members.
Customer Relationship Programs Around the World
By building on its owners’ enthusiasm, the Jeep brand continues to be at the forefront of relationship marketing by offering unequaled opportunities to explore the abilities of the vehicles through various driving events. Euro Camp Jeep, the largest single-brand 4x4 customer event in Europe, is a prime example.
In markets outside North America, there are many Jeep-themed events that attract current and prospective customers to learn more about the brand and its vehicles. There are also numerous Jeep Clubs organized and run by owner-enthusiasts.
In Jeep’s largest market, the United States, there are two owner-loyalty programs created by the Jeep division of Chrysler Group. Jeep Jamboree, which began in the 1950s, is the original off-highway vacation, bringing fun and adventure to owners and their families at all levels of 4x4 driving experience. Jamborees are offered around 30 times a year, in different locations across the country. In addition, there are now Jeep Jamborees in Mexico.
The success of Jeep Jamboree spawned Camp Jeep: an annual outdoor lifestyle vacation experience launched 13 years ago for U.S. customers. Camp Jeep, upon which Euro Camp Jeep was first based, is held one weekend each year and offers a variety of 4x4 and other activities to more than 7,000 participants.
About the Jeep Brand
Last year, Jeep celebrated its 65th anniversary by announcing a host of new Jeep models, expanding from three to seven vehicles and moving into new market territories. By the end of 2007, the Jeep brand line-up will include Jeep Commander, Grand Cherokee, Cherokee (Liberty in North America) and Wrangler, plus the all-new Compass, Patriot and the four-door Wrangler Unlimited. All of these vehicles will include diesel and petrol powertrain options outside North America.
“The Jeep brand is on a product offensive and will continue to grow with new offerings that leverage Jeep’s legendary 4x4 leadership,” said Hausch. “No other automotive manufacturer in the world has the range of sport-utility vehicles that Jeep offers. This impressive portfolio provides Jeep dealers with an unprecedented opportunity to grow the Jeep brand by offering a variety of products that will excite our current customers and attract new ones.”
In July 1941, the Willys-Overland company delivered to the U.S. Army 1,500 light reconnaissance vehicles called the Willys Quad. Improved vehicles were called the MA and MB, but eventually, those vehicles came to be known as the Jeep. More than 368,000 were built for use during World War II.
Over the years, freedom, adventure, mastery and authenticity have become the hallmarks of the Jeep brand and the basis for its SUV leadership worldwide. Today, Jeep vehicles are available in more than 125 countries around the world, and in excess of 11 million vehicles carrying the famous Jeep badge have been sold since 1946.
Jeep brand vehicle sales outside North America in 2006 totaled 85,591 units, an increase of 2 percent as compared with 2005. Jeep Grand Cherokee was the highest volume vehicle outside North America in 2006 with 39,208 units sold. Globally, the Jeep brand sold 595,080 units in 2006.
For May 2007, Jeep sales outside North America were up 21 percent versus May 2006, with 8,458 vehicles sold. Year-to-date the brand’s sales are up 7 percent (36,119 units) over the same period last year. Jeep is currently the top-selling Chrysler Group brand outside North America.