Chrysler Group LLC to Showcase Four Mopar Image Vehicles at 2009
Auburn Hills, Mich.,
Oct 15, 2009 - A 556-horsepower Dodge Challenger, a Jeep® Wrangler
that transforms into a mobile campsite, a luxury Dodge Ram 1500 and a
go-anywhere, do-anything extreme Jeep Wrangler with 40-inch tires. It
must be SEMA season.
Mopar-customized vehicles will steal the show next month at the
Specialty Equipment Market Association (SEMA) show in Las Vegas.
Mopar's in-house team of creative customizers developed a slew of
high-performance image vehicles that feature the brand's innovative
performance parts and accessories.
vehicles demonstrate this company's passion and enthusiasm for the
automotive aftermarket," said Pietro Gorlier, President and Chief
Executive Officer - Mopar Service, Parts and Customer Care, Chrysler
Group LLC. "We will gauge reaction to these vehicles and explore new
directions as we develop Mopar performance parts and accessories for
is not an after-thought in our design studio," said Ralph Gilles,
President and CEO--Dodge Car Brand and Senior Vice President--Product
Design, Chrysler Group LLC. "Our vehicles are designed and built by the
same passionate automotive enthusiasts within our company who are
designing and engineering new Mopar parts and accessories for vehicles
in our product pipeline."
Led by Mark
Allen, Head of Jeep Design, Chrysler Group LLC, the Mopar design team
developed four head-turning vehicles for next month's SEMA show.
Dodge Challenger 1320 Image Vehicle: Exploring a Street-legal Drag Pak
The Dodge Challenger
1320 began life as a Mopar Drag Pak Dodge Challenger. The current Drag
Pak option is a light-weight, stripped-down, race-only, special-order
version of the Dodge Challenger designed for competitive drag racing.
street-legal design, Mopar's design team took the vehicle back to its
roots with styling reminiscent of vintage Mopar muscle, updated with
today's technology. The Dodge Challenger 1320 image vehicle, named for
the 1,320 feet on a quarter-mile drag strip, features Mopar's 426
cubic-inch, all-aluminum, HEMI® V-8 crate engine that generates 556
horsepower. The engine is equipped with unique Mopar-designed valve
covers and a dress-up kit. Mopar's long-tube headers and exhaust system
allow the cubic inches to breathe. Electric cutouts allow the exhaust
to bypass the muffler system, which exits through custom side pipes for
added rumble at the dragstrip. Power is put to the ground via a
six-speed manual transmission through a custom Dynatrac rear housing
with Mopar Dana 60 internals and a selectable, ARB locking
differential. Mopar police wheels, widened in the rear, are strapped
with Mickey Thompson street-legal drag radials to provide extra grip at
launch. A four-corner, adjustable coil-over kit is provided by Mopar as
an option for the Dodge Challenger. This system improves the handling
of the vehicle under extreme loads of 556 horsepower and 540 lb.-ft. of
Mopar's high-impact color heritage, the design team layered the 1320 in
Acidic Hue, a non-metallic yellow paint and added matte black graphics.
The body is lightened with the following carbon-fiber components from
Mopar's design team and Seibon:
• Bulged hood
with HEMI scoop
• Front spoiler
The interior is
equipped with bare necessities--Dodge Viper seats, a sport steering
wheel and a Hurst shifter. The rear seat, center console and radio have
been removed in order to reduce vehicle weight and maintain the 1320's
Dodge Ram Bianco Image Vehicle: A Stylish, Luxury Pickup Truck
The Dodge Ram Bianco
started life as a 2009 Dodge Ram 1500 Sport with a 5.7-liter HEMI V-8.
The Dodge Ram is modified to reflect an upscale feel and appearance
with the aid of Mopar performance parts and accessories. Colors,
textures and accessories are combined in a manner that showcases the
sophisticated side of the Dodge Ram 1500.
modifications include a Mopar hard tonneau that adds a classic, sporty
appearance. The inside of the truck bed features Mopar's bed rug--a
plush, yet washable carpet. For the exterior, a Mopar body kit and
modified Mopar fender flares give a unique, sophisticated look. The
stance is aided by a Ground Force lowering kit that not only lowers the
vehicle, but also provides excellent ride and handling. The Dodge Ram
Bianco is layered in several coats of Arctic Ice pearl paint that give
it a rich appearance. Holding true to the upscale theme, Mopar's
22-inch wheels are painted in a matching, high-contrast design.
Performance upgrades include a Mopar cold-air intake and a throaty
Mopar dual exhaust with just enough growl to let you know there is
something powerful under the hood.
theme continues through the interior. White and black Katzkin seats
with matching door trim set the stage for a high-class ride. Piano
Black and Arctic Ice accents add to the luxurious theme. For sound,
Mopar contributed a Kicker audio system consisting of an audio
amplifier, a powerful subwoofer and upgraded speakers.
Jeep Wrangler Overland Image Vehicle: A Stop-anywhere, Camp-anywhere
The Jeep Wrangler
Overland is perfect for those craving travel and adventure. The Mopar
design team took a 2009 Jeep Wrangler Unlimited Rubicon and turned it
into a mobile "on-the-go" self-contained campsite.
cargo capacity for hauling gear, the Jeep Wrangler Overland's rear
seats are replaced with a large, flat, rubberized utility floor.
Mounted to the cargo rack is an all-new ARB two-person Simpson II
rooftop-mounted tent and touring awning. The interior of the Jeep
Wrangler Overland features water-resistant Mopar front-seat covers,
rugged Mopar slush mats, a Daystar dash bin and lower switch panel that
powers added accessories.
off-road travel is an American Expedition Vehicles' (AEV), Nth Degree,
3-inch suspension lift and a Full Traction rear sway bar. The lift
allows aggressive 35-inch tires mounted on 17-inch steel Mopar
winter/off-road wheels to fit under the Jeep. Additional off-road
protection at the front and rear is provided by AEV steel bumpers and
for added security, a Warn 9.5ti winch.
In order to
prepare the Jeep Wrangler Overland for desert duty, an AEV Jeep
Wrangler heat-reduction hood and snorkel kit is fitted to the vehicle.
Mopar windshield-mounted off-road lights and Daystar bumper-mounted
lights provide additional lighting for nighttime and off-road driving.
Jeep Lower Forty Image Vehicle: An Extreme Trail Rig with 40-inch Tires
The Jeep "Lower
Forty" takes the Jeep Wrangler platform to a new extreme. The vehicle
is equipped with massive 40-inch x 13.5-inch tires mounted on Mopar's
20-inch forged-aluminum wheels. Mopar added aggressive wheels and tires
to a stock, two-door Jeep Wrangler Rubicon without the use of a
suspension lift. The team's goal was to achieve added ground clearance
without dramatically altering the vehicle's center of gravity. The team
removed copious amounts of body metal in order to provide room for
40-inch meats. Three inches are chopped from the windshield frame and a
10-degree rake is added.
Custom front and
rear fender flares are 1-inch wider and are located 4 inches higher
than a stock Jeep Wrangler. A new one-piece carbon-fiber hood with a
Jeep CJ-like power dome and an all-new drop-down tailgate stamped with
the "Jeep" logo are added to complete the exterior design.
On the interior,
an all-new roll cage is neatly integrated into the body tub and tied
directly into the frame rails. The spare tire is relocated to the cargo
floor and a custom cargo rack, supplied by Poly Performance, holds
extra gear. Once all body modifications were completed, the exterior
received a fresh coat of Red Eye No. 3 paint, a custom color developed
throughout the interior include a color-matched center console and
instrument panel. Seats are re-covered with Mopar's Katzkin leather
package in a two-tone scheme. Replacing the carpet is a durable,
spray-in truck-bed liner. Rugged Mopar floor mats complete the theme.
upgrades came directly out of the Mopar catalog. The Jeep "Lower Forty"
features an all-new 5.7-liter HEMI® V-8 engine and a Getrag 238
six-speed manual transmission. Powertrain installations were handled by
Burnsville Off-Road using an AEV 5.7-liter HEMI V-8 conversion kit.
Mopar-supplied Dana 44 front axle and a Dana 60 rear axle, fitted with
5.38 gears and ARB air lockers, were assembled by Dynatrac.
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